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Ever felt like getting social media posts approved takes longer than Adele dropping a new album? You’re not alone. For most marketing teams, creators, and agencies, the struggle is painfully real. You brainstorm, draft, design, upload… and then? Radio silence from the client for three business days. Cue panic, Slack pings, and that dreaded 11:47 […]

Hootsuite used to be one of the go-to choices for social media management tools. Its forever free plan was a popular option for startups and small businesses who needed something simple to manage their social media presence. Unfortunately, it was discontinued in 2023, and no free plan is currently available. As businesses grow, challenges such […]

Shakespeare once wrote, “Brevity is the soul of wit,” and in today’s fast-paced world of small businesses, this wisdom has never been more relevant. Every day, SMB owners juggle content publishing, emails, social media comments, product updates, and client feedback. Content management alone, though, is already a massive headache for most SMB owners due to […]

Introduction to the Marketing Funnel Curiosity – Why some customers buy while others slip away Ever wondered why one marketing campaign brings a flood of leads and sales while another barely moves the needle? Why some brands seem to turn strangers into loyal customers with ease – while your best effort feels like shouting into […]

Hello world, from Polareis! We’re testing out our direct connection to WordPress, which allows us to publish blog posts directly from within the platform. While formatting isn’t supported yet, it is a promise that it will be released in the near future. So stay tuned!