1. Persona Planner

Use the Persona Planner to define who you are creating content for before you start planning.

You can build detailed personas by outlining their goals and pain points. This ensures your content is created with a clear audience in mind rather than being generic.

This helps you to:

Always align content ideas to real audience needs
Decide what tone, format, and topics to prioritise
Keep your messaging consistent across contents

2. Content Pillars

Content Pillars help you organise your content by themes or categories.

Once pillars are set, they act as a framework for planning so your content stays balanced and does not over-focus on one topic.

You can use content pillars to:

Present multiple perspectives of your brand to give your audience a more complete and well-rounded view
Ensure posts align with your overall strategy
Quickly categorise ideas and planned posts
Analyse your content volume and strategy to identify gaps and opportunities

You can do this here:
Workspace → Content Pillars → Create or Manage Pillars

3. Trends & Topics

Trends & Topics show daily trending themes, keywords, and content ideas based on current market activity.

You can review these trends to decide what is relevant to post now versus what should be planned later.

This helps you to:

Stay timely and relevant
Spot content opportunities early
Validate ideas before planning them

4. Seasonal Days (Calendar View)

The Seasonal Days Calendar includes pre-loaded regional and international events based on your selected workspace location.

You can use this calendar view to plan content around holidays, campaigns, and important dates well in advance instead of reacting last minute.

You can use this to:

Prepare seasonal campaigns early
Align promotions with key dates
Avoid missing important marketing moments

5. Idea Captures

Idea Captures allow you to quickly save content ideas whenever they come up.

Ideas can be captured individually or collaboratively by you and your team members, and stored until you are ready to plan or create content.

You can use Idea Captures to:

Collect ideas from daily inspiration or team input
Avoid losing ideas across notes or chats
Turn raw ideas into planned content later
Spin up contents immediately based on the ideas collected using AI

6. Content Vault

The Content Vault is where your content strategy becomes a visual presentation.

You can build your customer journeys for the Personas you have created, plot contents that support each touchpoint on the buyer’s journey, and create contents purposefully. The Content Vault also comes with content gap analysis which tells you if your content is sufficient to support your buyer’s journey from the Awareness phase all the way to the Advocacy phase.

This helps you to:

Visualise your content strategy to easily identify gaps and opportunities
Proactively map your customer’s journey so that your prospects research is smoother
Analyse and know the weaknesses of your content strategy to improve

7. Bulk Content Planner

The Bulk Content Planner allows you to plan multiple posts in one session.

Instead of planning content one post at a time, you can map out a full week or month of content aligned with your pillars, personas, and seasonal events.

This is especially useful for:

Building social calendars
Planning campaigns
Maintaining consistent posting

8. Content Library

The Content Library acts as a central storage space for all your marketing materials.

You can store documents, references, assets, and media files, then tag and categorise them for easy retrieval during planning and creation.

This helps you to:

Keep all content resources in one place
Reuse or repurpose ideas
Save time by avoiding the need to navigate between different storage spaces
Smoothen collaboration where members can easily retrieve marketing materials from one central space

POLAREIS ENHANCEMENT WORKFLOWS

Can Polareis help me identify my best content?

How do I use the Content Planning feature?